Success Story
The Flou philosophy - established in 1978- is the one of a company with the precise objective of innovating the bedroom and create a new ‘sleep culture’. It is now a market leader in the sector and has been promoted from being the ‘bed specialist’ to the ‘bedroom specialist’. The complete collection is available in the leading furniture stores in Italy and across the world, and in the Flou showrooms in Milan and New York.
Natevo: light and wood that decorate
Interlem brings the Made in Italy tradition online
"Natevo” is the new brand of the furniture company Flou, leader in the design segment. An innovative and unique idea in the Italian design and high end furniture market: a fusion of the eCommerce and crowdfunding concepts.
Through the portal, beyond the "classic" option of buying furniture, the design community is pushed to present innovative projects in which wood and light blend creating unique objects. The proposals that become prototypes are placed on the store and subject to an on-line evaluation by the customers through a "sponsorship" mechanism. The projects that obtain the bigger success are then produced and made available for the most dedicated clientele.
www.natevo.com
